[Copywriting]
To celebrate their 2018 championship-winning season, Cadillac commissioned RACER Studio to create a 16-page native content feature for which I wrote a majority of the content.
Winning the Rolex 24 At Daytona on the Cadillac DPi-V.R’s race debut, and following that with six more victories in the 2017 IMSA WeatherTech SportsCar Championship didn’t happen by chance. Cadillac’s philosophy of committing early and committing thoroughly to an all-new racecar built to an all-new set of technical regulations was key.
“Being prepared, and having the best product, is all down to the people,” says Cadillac Racing’s Director of Motorsports Competition, Mark Kent. “Not only the people within Cadillac, but in our race teams and technical partners, too.”
“By the time we got to Daytona, everyone was familiar with the DPi-V.R,” adds Wayne Taylor, team owner of Wayne Taylor Racing “We’d done many miles of testing and even a 24-hour race simulation at that point, so our engineers and drivers really had a handle on the car before the season got off to a proper start.”
But preparation can only take you so far if a car doesn’t have the raw speed and performance to race at the sharp end of IMSA’s ultra-competitive Prototype class. First impressions of the DPi-V.R for 2017 Drivers’ champ Jordan Taylor told him he had nothing to worry about on that front.
“The first time you take a racecar out on track, you know if it’s got what it takes,” he says. “The Cadillac, from the very first lap I drove it, was incredible. The power and drivability, the downforce, the braking, and how nimble it felt – just wow.