Toyota TRD

[Co-Creative Director, Copywriter]

In the summer of 2019, Toyota’s TRD accessories division hired RACER Studio to create a 13-part video series that covered the install of TRD Pro parts on both a Toyota Tacoma and 4Runner as demonstrated by the actual engineers that played a role in developing the parts. In addition, we traveled to Texas, Michigan, Arizona and California to interview Toyota engineers about how they, “Work Hard. Play Hard.”

The series was created for Toyota’s YouTube channel and began airing in December 2019. Videos will also appear in Toyota dealer showrooms across the country.

For this project, I took on the role of co-creative director and script writer.